Get A/B Testing: The Most Powerful Way to Turn Clicks Into PDF

By Dan Siroker, Pete Koomen

ISBN-10: 1118659171

ISBN-13: 9781118659175

A advisor to offering a greater person event via A/B testing

A/B Testing outlines an easy solution to try numerous diverse models of an online web page with stay site visitors, after which degree the impression each one model has on viewers. utilizing A/B checking out you could confirm the best option to elevate conversion rate--the cost at which viewers convert into buyers. the common conversion price around the net is simply 2%. that suggests ninety eight% of tourists to so much web pages don't turn out changing. utilizing A/B trying out, businesses can increase the effectiveness in their advertising and marketing and consumer adventure and in doing so can occasionally double or triple their conversion rates.

In the previous, advertising and marketing groups have been depending on IT and engineering to enforce A/B checks, and that proved to be a high priced bottleneck. this day, the marketplace for A/B checking out is becoming very quickly, in no small half because of this transition from IT to advertising.

• deals most sensible practices and classes realized from over 100,000 experiments run by way of over 2,000 Optimizely customers
• information a roadmap for a way to exploit A/B trying out to customize your customer's net adventure and a pragmatic consultant to begin A/B checking out today
• Authors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an undemanding trying out approach that greater than 2,000 corporations use

Marketers and net execs turns into out of date in the event that they don't include a data-driven method of selection making. This publication exhibits you ways, irrespective of your technical expertise.

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We recommend that you use the general development settings, as these will use the standard keyboard mappings without being geared toward another development language. indd 4 6/20/08 3:14:00 PM Chapter 1: A Quick Tour The Visual Studio IDE Depending on which set of environment settings you select, when you click the Start Visual Studio button you will most likely see a dialog indicating that Visual Studio is configuring the development environment. When this process is complete, Visual Studio 2008 will open, ready for you to start work, as shown in Figure 1-3.

Aspx to see the code available for this book and all other Wrox books. indd xlii 6/20/08 3:02:10 PM Introduction Errata We make every effort to ensure that there are no errors in the text or in the code. However, no one is perfect, and mistakes do occur. If you find an error in one of our books, such as a spelling mistake or faulty piece of code, we would be very grateful for your feedback. By sending in errata you may save another reader hours of frustration, and at the same time you will be helping us provide even higher quality information.

Rather than follow the trend and leave this topic to the end of the book, it is placed in a more appropriate place. ❑ Platforms: For support building everything from Office add-ins to mobile applications, Visual Studio enables you to develop applications for a wide range of platforms. 0 (WPF, WCF, and WF). NET MVC. ❑ Configuration and Internationalization: The built-in support for configuration files allows you to adjust the way an application functions on the fly without having to rebuild it. Furthermore, resource files can be used to both access static data and easily localize an application into foreign languages and cultures.

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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers by Dan Siroker, Pete Koomen


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