Download e-book for iPad: A Simple Path to Sustainability: Green Business Strategies by Fred M. Andreas, Elizabeth S. Cooperman, Blair Gifford,

By Fred M. Andreas, Elizabeth S. Cooperman, Blair Gifford, Graham Russell

ISBN-10: 0313382697

ISBN-13: 9780313382697

Retail-like quality

<i>A easy route to Sustainability: eco-friendly enterprise concepts for Small and Medium-Sized BusinesseS&Lt;/i> is designed in particular to aid smaller firms percentage within the advantages that stream from sustainability. outfitted round case histories showcasing 12 small to medium-size organisations (SMEs) that experience extraordinary documents of sustainability, this precise, hands-on consultant may help readers select and improve sustainability concepts and adopt the selling and administration tasks useful for success.

The stories gathered right here aspect every one company's trip from preliminary proposal via development a brand new tradition, enticing stakeholders, gaining aggressive virtue, and making plans for the longer term. every one learn additionally covers the demanding situations encountered, successes and screw ups, and classes discovered. circumstances are situated round specific subject matters, together with a marketing/public relatives standpoint, a threat administration viewpoint, an organizational tradition point of view, and a brand new product improvement standpoint. Taken as a complete, those tales do greater than tell. they are going to motivate managers to turn into eco-friendly marketers, venture sustainable suggestions which can obtain impressive benefits.

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Extra resources for A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses

Example text

A VER represents a reduction of one metric ton of carbon dioxide (CO2) or its equivalent. Eco-Products also provides on its Web site case studies of its customers and their sustainability achievements. html). The video also portrays how the owners determined the costs of doing business and their decision to become a zero-waste hotel. From the start, the owners felt that they would need to absorb the costs to become a zero-waste hotel, but, to their surprise, they found that they had a large increase in new customers in their new sustainable niche, which increased revenues to absorb the costs.

Several types of life-cycle analysis may be performed on a product, including: cradle-to-grave (from manufacture to end of life), cradle-to-gate (from manufacture to distribution), cradle-to-cradle (for products expected 28 A Simple Path to Sustainability to be recycled at the end of their useful life), gate-to-gate (working only on value-added processes), well-to-wheel (focusing on the transportation of a product), and economic input-output (estimating the materials and energy required for an activity and the resulting environmental emissions).

For three years, the business will slowly grow out of Kent’s garage and into expanded facilities and warehouses. Within 15 years, Eco-Products will greatly expand its market share by investing in the manufacture of compostable plastic products derived from corn and sugarcane, a venture that will propel the company to reach sales figures as high as $40 million in a year. Eighteen years after the initial concept was discussed on the side of Longs Peak, and after steadily growing into the leading wholesale supplier of compostable and environmentally friendly products, Eco-Products will create a new spin-off company called Ellie’s Eco Home Store, making a wide variety of environmentally friendly products and services available to the general public.

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A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses by Fred M. Andreas, Elizabeth S. Cooperman, Blair Gifford, Graham Russell


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